about

Neue Deutsche Kälte is a creative agency in Berlin. We do pretty much everything, and if we don’t pick up the phone we’ll call you back at some point.

How it started

Our founder was standing at a crosswalk in the rain, freezing, and looked up at this concrete apartment block with like three hundred windows that all look the same, and Neue Deutsche Kälte just popped into his head. He typed it into his phone, missed the green light, and then had to type it again because autocorrect had turned it into something about a fridge.

Interesting right? Yea, we don’t care. We really don’t. I mean, we care about you, the customer, but as long as you’re paying us.

Our mission

We don’t have morality. Talent doesn’t choose morality. Yet, we hold our morals close to our heart.

Marketing has gotten people to do a lot of dumb stuff. People buy water in bottles when the tap works fine, and somebody convinced everyone that Santa drinks Coke. We figured if it can do that, it can probably also get people to do something decent for once. That’s the idea anyway.

What we do

Branding, logos, and whatever the logo ends up on.
Campaigns for print, film, posters and social.
Names for companies and products. Ours took about four seconds.
Crisis communication, which usually means we tell you to stop posting.

Questions we get

Why does it say wörk?: Because it looked funny and nobody said no.
Why is the first page pink?: We asked for the most disgusting pink there is and this is what we got, and now we kind of like it, which is probably a bad sign.
Why is there a clock?: Because everybody says they don’t have time.
Why is the cursor a middle finger?: I don’t know.
Are you serious about any of this?: About the work, completely. About the website, kinda.
Do you work with clients outside Berlin?: Yes. Berlin too, but honestly everybody here already has an agency or is starting one.

Fine print

We’re not affiliated with the weather or the BVG. Changing the world depends on the budget. Also please don’t lick your screen.

wörk

Jews. They ain’t that bad.

Campaign against antisemitism, 2026

We wanted to do something about antisemitism without turning it into a sermon. Most posters on the topic look like a memorial plaque and read like homework, and people walk past them because they already know they’re supposed to agree.

So we went the other way. Four guys on their way somewhere on a sunny day, one of them turning around and laughing at the camera, and a line that sounds like something your uncle says after his second beer. It’s supposed to be a little uncomfortable. If you laughed and then felt weird about laughing, that’s the poster working.

What it actually asks for isn’t much. Be decent to people, and don’t make a big production out of it.